Saving money has become a smart skill in today’s world, especially with rising prices across the UK. Whether you’re shopping for electronics, fashion, home goods, or gifts, knowing how to find upcoming sales in the UK can make all the difference. Instead of waiting for deals to appear, you can plan your purchases, set alerts, and catch the biggest discounts before they go live.
In this guide, GTechGuides explains the UK’s sales calendar, the websites and apps that reveal upcoming deals, and pro tips to help you never miss a sale again. Let’s unlock your smart shopping strategy for 2025 and beyond.
Understanding the UK Sales Cycle
Before learning how to find upcoming sales, it’s important to understand how UK sales seasons work. Retailers in the UK follow a predictable pattern each year, tied to holidays, seasons, and online events.
Here’s a quick breakdown of the major sales periods in the UK:
January Sales (Winter Clearance): Begin on January 1st and run through most of the month. Expect discounts on fashion, furniture, electronics, and home essentials.
Easter & Spring Sales (March–April): Focus on fashion, garden items, and outdoor living.
Summer Sales (June–August): Great for travel gear, clothing, electronics, and outdoor accessories.
Back-to-School Sales (July–September): Discounts on laptops, tablets, and stationery.
Black Friday & Cyber Monday (November): The biggest shopping events of the year, offering massive markdowns across all categories.
Boxing Day & January Sales (December–January): Post-Christmas clearances for huge savings on seasonal stock.
These dates repeat annually — so having an updated UK sales calendar helps you prepare in advance and plan your purchases wisely.
Upcoming UK Sales Calendar 2025
Below is a simplified UK sales calendar for 2025, showing when and where to expect deals across popular categories:
Bookmark this section or save it for quick reference — it’s your yearly map to find upcoming UK sales faster.
Best Websites to Find Upcoming Sales in the UK
The easiest way to track sales before they begin is by following UK deal websites that update offers in real time. These platforms not only announce current sales but also predict upcoming events based on retailer trends.
1. HotUKDeals
HotUKDeals is the UK’s largest community-driven deal site. Members share verified offers from all major retailers, from Amazon to Currys. You can set alerts for specific products, brands, or categories — perfect for tracking upcoming UK discounts.
2. LatestDeals.co.uk
This website curates deals from leading stores and includes a “Upcoming Deals” section. You can also filter offers by category, price range, and expiration dates — ideal for spotting limited-time sales early.
3. MoneySavingExpert
Martin Lewis’s MoneySavingExpert has a dedicated “Deals & Sales Round-up” page. It lists the best upcoming UK shopping events and discount codes verified by experts, making it one of the most trusted resources for British shoppers.
4. PriceSpy
If you’re waiting for price drops on specific products, PriceSpy is your go-to tool. It compares prices across hundreds of UK stores and allows you to set price alerts, so you’re notified as soon as discounts start.
5. VoucherCodes
VoucherCodes aggregates promo codes and early access links for popular UK retailers. It’s a great way to grab coupons or exclusive pre-sale offers before the main sales begin.
Top UK Apps for Sale Alerts
If you prefer mobile convenience, these deal-finding apps can help you discover upcoming UK sales directly from your phone.
Honey
Honey automatically applies the best coupon codes at checkout and alerts you when a sale is about to start. It works seamlessly with online stores like eBay, Currys, and ASOS.
Klarna
Beyond flexible payments, Klarna also tracks price drops and notifies users about upcoming UK discounts from their favourite retailers.
ShopSavvy
Scan any barcode or product name, and ShopSavvy will show you which UK store has the lowest price. It’s excellent for comparing deals during seasonal sales.
TopCashback
This UK-based cashback app helps you earn money while shopping. Combine cashback with sales events for double savings on tech, fashion, and home goods.
How to Set Up Sale and Price Alerts
Learning how to find upcoming sales in the UK becomes much easier when you automate it. Here’s how to set up alerts that notify you before discounts start:
Google Shopping Alerts: Search for a product, click the “Track price” bell icon, and Google will notify you when it drops.
Retailer Newsletters: Subscribe to official newsletters from Amazon, Argos, Currys, and John Lewis. Retailers often announce early access sales via email.
Browser Extensions: Use Honey or Capital One Shopping to receive alerts whenever a product you’ve viewed goes on sale.
Social Media Pages: Follow retailers and deal trackers on X (Twitter), Facebook, and Reddit communities like r/UKDeals to catch unannounced offers.
Insider Tips to Find Sales Before They Start
If you’re serious about saving, here are expert-level hacks to find upcoming UK sales even before they’re public:
Join Loyalty Programs: Retailers like Boots, Next, and ASOS offer early sale access to loyalty members.
Watch Influencers & Brand Ambassadors: Many brands give exclusive pre-sale codes to content creators before official campaigns go live.
Check Retailer Press Releases: Larger UK stores publish promotional calendars or “coming soon” sale pages on their websites.
Use Wishlists: Add desired products to your online wishlist; many websites notify users when these items go on sale.
Track Flash Sale Patterns: Keep a note of sale months — for example, electronics discounts often repeat every 60–90 days
Common Questions About Upcoming UK Sales
1. When is the next big sale in the UK?
The next major sale after Christmas is the January Winter Sale, starting on January 1st. After that, look out for Easter Sales in March and Summer Sales from June onwards.
2. How can I find out about sales early?
Sign up for newsletters, enable app alerts, and follow UK deal websites. Tools like PriceSpy and Honey are great for automatic notifications.
3. Which websites show upcoming UK sales?
Gtechyguides are the best options for updated UK sale information.
4. What are the best months to shop in the UK?
January, July, and November offer the highest discounts, thanks to Winter, Summer, and Black Friday events.
Final Thoughts: Shop Smarter, Not Harder
Finding upcoming sales in the UK doesn’t have to be a guessing game. With the right strategy — and by using trusted websites, deal apps, and alerts — you can always stay ahead of the crowd.
Bookmark this guide from GTechGuides, check our monthly UK sales calendar, and make sure you never miss another deal again. In 2025, smart shopping isn’t about luck — it’s about knowing where and when to look.